Conducting market research can help you determine your target market and their buying habits.
To make the Instagram and Shopify strategy successful, you need to do your homework. Learn more with these tips and tricks!
A creative grand opening for a brick and mortar store can lead to new customers and big sales. Here are 8 strategies for success.
Facebook is a great marketing tool that works for businesses large and small. Learn how you can capitalize on this powerful social media platform.
In establishing your business, your website is your best branding tool, serving as the template for everything you do online. From logos and colors to tone and structure, here’s how to make sure it reflects you.
No matter what you sell, you need to write excellent product descriptions that will compel your visitors to buy from you.
Despite the rise of texting, online apps and social media, email marketing remains a strong customer outreach tool for small businesses.
Positive word of mouth about a product or service has always been a key driver of success for businesses large and small.
Launched 7 years ago, Small Business Saturday — the Saturday after Thanksgiving— has grown into the biggest single sales day for a variety of different small businesses.