10 Resources for eCommerce Retail Marketing
If you’re selling products online you’re not just a business owner but an eCommerce marketer. Your products have to reach your target audience before you see any sales come in, and it’s your job to make sure that happens.
With plenty of resources to learn from, you don’t even have to be a marketing guru to get it right. Learn more about email marketing, creating a digital strategy, and how to make your coupons most effective with these 10 valuable resources.
This resource walks you through each step needed to create a digital marketing strategy, starting with assessing your strengths and weaknesses, setting objectives, and quantifying KPIs. If you’re ready to build a strategy that will boost sales and drive customer loyalty, this is the guide you need. In the end, you’ll be a digital marketing wizard, with a greater understanding of everything, from personas to purchasing cycle estimates.
Marketing and customer service are quickly melding into one powerful force that sells product while building customer loyalty. The new power duo in town is commerce and content, and merging to the two at all the right touch points can take your ecommerce retail business to the next level. Use this guide to learn how you can meet customer needs while educating and entertaining to boost sales, brand impressions and more.
If you don’t know where to list your product, our very own SalesHoo guide will guide you. Use this resource to learn more about the benefits and drawbacks of each platform, along with nitty-gritty details like: creating product listings, managing competition, creating descriptive and clickable product names, and much more. With screenshots and examples, this is a guide you need to bookmark.
If you’re not in with Google, now’s the time to do so. Not only should your Google listings be accurate and up to date, but this resource will teach you everything you need to know about Google Shopping—how it can benefit your business, how to get it set up and more. With tips for increasing ROI, building remarketing lists and more, you’ll be optimized for Google Shopping in no time.
Coupons are an inherently dangerous sales tool because you have to sell more to make the same amount of profit. However, it’s a strategic way to drive sales for new ecommerce retailers who don’t have a loyal customer base yet. This resource, created by coupon giant, CouponBox, shares insights you can’t find anywhere else. After polling a random mix of small to medium retailers, 14 percent of which earn more than 100K in monthly income and 32 percent earn 10K or less, they discovered which types of coupons are most valuable and why.
For example, 59 percent of retailers reported that the best way to increase long-term revenue was using a “New Customers Only” coupon. Read through the rest of their results to be strategic with discounts and coupons, allowing you to make more while selling products for less.
This is the perfect partner to the coupons resource above—once you create great coupons, you have to know how to track their success. In today’s online world, however, it can be hard to account for every brand mention and sale that comes through the funnel because people are accessing your content and products from all over. Managing this comes down to one thing: “Having a granular view of all relevant promotional data in an accessible way.”
Use this resource to learn more about digging into analytics. The more you know, the more effective you can be, the more sales you’ll make.
Email marketing is an important area to place your focus, as one of the most effective outlets for driving customer acquisition and retention, as reported by Skyword. Not to mention, the holiday season is the an important time for all ecommerce retailers, and getting your messaging right is critical to driving sales—if you can’t beat your competitors with the right messaging, you’ll miss out. Don’t miss a chance; get your holiday email marketing right with this guide from Multichannel Merchant.
This podcast dives into the madness that are online marketplaces, or as they describe it: “Digital versions of shopping malls: Lots of merchants and lots of products in one place.” If you sell online, you may be considering putting marketing money into online marketplace promotion because it’s an easy way to leverage another brand’s large audience, I.E. Amazon or Etsy. Before diving into this new sales space, however, listen to this podcast about the top online marketplaces in the U.S. and beyond, which uses recent research to support their ideas.
This resource is packed full of exactly what you need to master Instagram marketing: pro tips and examples of people who are already successful on the platform. If you’ve never used Instagram for your online store, or haven’t had much success, give this guide a read-through. You’ll learn about how to place your product, tap into trends, and reward active customers to drive greater brand impressions and engagement.
This is actually Section 15 of Ecommerce Platforms’ The 17-Step Guide to Create a Successful Online Business in 2017. If email is the most effective marketing platform, then you need to build a subscriber list where you can send product updates, style tips, season guides and more. This resource gives tips and advice for building a sign-up page or pop-up that’s effective, with plenty of examples for the visual learners out there. Don’t forget to check out section 8 (SEO strategy), section 6 (start blogging), and section 17 (use the power of social media) for more ecommerce marketing insights as well.
BIO: Jessica Thiefels has been writing for more than 10 years and is currently a full-time writer and content marketing consultant. She’s written for LeadPages, Manta, StartupNation and more. Follow her on Twitter @Jlsander07 for money-saving ideas, health tips and more.
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